Why Spot Bilt Couldn’t match Nike’s Marketing?
In the pantheon of athletic footwear, Nike stands as a colossus, synonymous with performance, style, and powerful storytelling. But in the 1970s and 80s, a now largely forgotten brand—Spot-Bilt—had a real shot at challenging Nike’s dominance. Backed by industry heritage, athletic credibility, and even a brief collaboration with NBA legend Michael Jordan, Spot-Bilt had many … Read more